Key Responsibilities:
To develop the supply chain business by building relationships with key anchors, both at group and
non-group companies, positioning and presenting ABFL’s product-suite, brand and services as a
unique business value proposition.
1. Supply Chain Business Development - Group Companies
a. Defines and implements a strategy to grow the supply chain business through
Anchor partnerships, both from a short- and long-term perspective.
b. Analyzes high potential business areas and identifies challenges for acquisition.
c. Executes market surveys and analytics to identify customer segments for the Anchor
client’s business; assesses the size, needs, and potential profitability of these
segments to develop product offering priorities and strategies.
d. Conceptualizes and drives differentiated business development initiatives based on
industry segments to facilitate volume growth and customer expansion.
e. Assesses competitive offerings by banks and other NBFCs, developing unique value
propositions for potential anchor companies.
f. Provides inputs to the development of the overall supply chain business plan,
focusing on growth targets, target segments, and new product offerings.
2. Anchor Client Engagement
a. Negotiates product offerings and lending terms with anchor companies while
ensuring compliance with ABFL’s risk management guidelines.
b. Develops unique products and value propositions to meet the diversified borrowing
needs of customers.
c. Responds promptly to anchor client queries/concerns and acts as a trusted business
partner for reporting and data requirements.
d. Tracks the performance of the anchor client portfolio and plans corrective actions
with RMs/MOG where necessary.
e. Establishes evaluation criteria for credit proposals, structures loans, and presents
recommendations to the credit committee and Risk Management department.
f. Leverages key relationships to understand risks and opportunities within client
accounts.
g. Addresses escalations and complaints from Anchor clients or their dealers/vendors,
ensuring relationship continuity.
3. Client Acquisition & Servicing
a. Engages with key stakeholders across potential anchor businesses to build
sustainable relationships.
b. Builds a network of contacts to identify new business opportunities and cross-sell
group financial products.
c. Conceptualizes targeted marketing campaigns and product launches based on
customer segments and executes them effectively.
d. Implements the business plan with the objective of increasing penetration and
visibility for the brand.
e. Provides necessary inputs to RMs for converting leads generated through the
Anchor.
f. Recommends servicing requirements for Anchor clients to ensure customer
satisfaction.
g. Ensures the maintenance of client service TATs and the accuracy of responses, taking
corrective actions where necessary.
h. Ensures consistent customer satisfaction across anchor businesses, driving long-term
relationships and growth.
4. Supply Chain Product Enhancement
a. Reviews the performance of current products periodically and proposes new
products based on market conditions, competitor practices, and customer feedback.
b. Reviews pricing decisions and makes recommendations for product enhancements
based on business trends and patterns.