Key Result Areas
Sales Growth & Client Acquisition o Identify and execute sales growth
opportunities at a local/ area level, driving
channel expansion and new account
acquisition
o Segment the market and identify potential
direct clients, approach them and generate
business through customized loan structure
offerings that meet client requirements and
also generate good margins for business
o Deliver on sales targets by building strong
relationships in the DSA network and
influencing DSA outcomes
o Augment the sales volumes of Unsecured
lending, manage channel databases and
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Annexure I : ABG Job Description Template
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HayGroup Job Description Template 2017
tap them tactically to ensure healthy sales
pipeline
o Drive faster TATs through effective loan
sanctioning by building strong relationships
with internal stakeholders in order to
expand channel presence and customer
base
o Track & report on sales operations and
productivity metrics, and work towards
building a high-performance sales culture
o Actively participate in initiatives and
contests driven by Business Development
teams
Operational Effectiveness
o Work with dual focus on sales volume and
value (IRR) through the team
o Track & ensure SLA adherence, sales
efficiencies and RoI
o Adopt prescribed improvements in
processes and best practices in order to
enhance operational productivity and
suggest improvements as well
o Analyze and communicate operational
information periodically as per agreed
timelines and MIS formats for
disbursements, profits, NPAs, channel
expansion, new product launches, new
branches, new channel development, etc.
and communicate to ZSM as well as down
the line
5) Job Purpose of Direct Reports: Describe the job purpose of the direct report/s to the job (in 2-3 lines for each
report)
Sales Managers – Unsecured Business ( if any)
Responsible for building the book size for own area of coverage and developing the Unsecured
segment with a robust, balanced portfolio in line with assigned targets; to devise & execute
operational tactics for effective DSA engagement, market share enhancement and achievement
of business objectives; to work closely with Area Sales Manager and Zonal Head, and
operationalize end to end Unsecured lending transactions with superior product delivery while
ensuring credit quality of new acquisitions