The Go-to-Market (GTM) Strategy Manager will be responsible for developing, executing and optimizing the company’s GTM strategies across products, segments and regions. This role involves market analysis, defining customer segments, building GTM playbooks, coordinating with sales & marketing teams, and ensuring strong execution to achieve revenue and market-share goals.
Develop end-to-end GTM strategies for new and existing products.
Conduct market research, competitor benchmarking, and customer segmentation.
Define product positioning, value proposition, and pricing recommendations.
Create GTM roadmaps aligned with business goals.
Build sales playbooks, pitch decks, scripts, and objection-handling frameworks.
Collaborate with sales leadership to design territory plans & productivity strategies.
Track execution metrics and provide insights to improve conversion & funnel efficiency.
Work closely with branding & digital marketing teams for campaigns.
Plan product launch strategies, messaging, and demand generation activities.
Ensure GTM messaging is consistent across all customer touchpoints.
Coordinate with Product, Operations, Risk, Credit, and Tech teams.
Ensure smooth alignment from product development to field execution.
Work with training teams to drive capability building across sales teams.
Build dashboards to measure product performance, acquisition, CAC, funnel stages etc.
Monitor GTM KPIs and present weekly/monthly MIS to senior management.
Identify gaps and propose data-driven strategic improvements.
Strong understanding of GTM frameworks, sales funnels & customer lifecycle.
Excellent analytical skills with ability to interpret market data.
Proficiency in MS Excel, PowerPoint, CRM tools (Salesforce/Zohobooks/etc.).
Strong communication & stakeholder management skills.
Ability to run cross-functional projects with tight timelines.
Strategic thinker with strong execution mindset.