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Designation/ Role here
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Designation
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Head Personal Loans – D2C Growth and Camapaigns
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Grade
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Reporting to
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Head Unsecured Cross Sell
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Region
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Function
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Personal Loan
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Job Purpose
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We are building a high-impact Direct-to-Customer (D2C) Personal Loans engine focused on acquiring New to customers at scale.
We are looking for a growth leader who can build, manage, and scale digital acquisition funnels — working closely with Marketing, SEO, and Product teams to drive sustainable, ROI-led growth.
This role combines performance marketing, funnel ownership, and long-term growth strategy.
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Key responsibilities
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D2C Growth Strategy
- Define and execute the digital acquisition roadmap across paid, organic, and others channels.
- Own volumes, disbursements, CAC, and channel profitability.
- Build scalable sourcing engines aligned to business goals.
Campaign & Performance Marketing
- Lead end-to-end campaign planning, execution, and optimization.
- Drive ROI-focused performance marketing with disciplined cost management.
- Work closely with the Marketing team to design and execute performance campaigns.
Product & Funnel Optimization
- Partner with Product teams to improve landing pages, application journeys, and conversion funnels.
- Drive A/B testing, personalization, and experimentation frameworks.
- Improve approval-to-disbursal ratios and overall customer experience.
Data & Governance
- Build strong performance dashboards and growth reporting frameworks in collaboration with analytics
- Balance growth with portfolio quality and risk alignment.
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Qualification & experience
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- 8–15 years of experience in Personal Loans / unsecured lending.
- Proven track record of scaling D2C acquisition at meaningful volumes.
- Strong understanding of digital funnels, performance marketing, and unit economics.
- Experience working cross-functionally with Marketing and Product.
- Entrepreneurial mindset with strong ownership and execution rigor.
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