The Regional Sales Manager (RSM) will be responsible for driving business growth for
Business Loans & Professional Loans across Andhra Pradesh through effective leadership
and strategic oversight of a team of Area Sales Managers and their respective sales teams.
This role is key in building a high-performance sales network, optimizing operational
efficiency, and expanding the company's footprint among MSMEs and professionals across
the state.
Key Responsibilities:
1. Leadership & Team Management
Supervise and mentor Area Sales Managers across various districts of Andhra
Pradesh.
Define targets and KPIs for ASMs and their teams in alignment with regional goals.
Regularly conduct performance reviews, provide coaching, and ensure staff
development.
Foster a results-driven, customer-centric sales culture.
2. Sales Strategy & Execution
Develop and implement region-specific strategies for business loan and professional
loan acquisition.
Identify high-potential markets and sectors
Collaborate with the Zonal Head to align regional strategies with organizational goals.
Coordinate weekly and monthly sales planning with ASMs.
3. Market Development & Channel Management
Build and expand a network of DSA/Channel Partners, financial consultants, and
professional associations.
Drive partnerships with local influencers like Chartered Accountants, doctors, and
business forums.
Monitor competition and market trends to refine product positioning and pricing.
4. Reporting & Compliance
Generate and analyze sales reports from ASMs; present actionable insights to senior
management.
Ensure region-wide adherence to regulatory, audit, and company policy standards.
Implement compliance training and periodic reviews in the field.
Key Performance Indicators (KPIs):
Monthly/Quarterly disbursement volumes and revenue achievement
ASM and team productivity
Growth in number of active sourcing channels
Portfolio quality – Delinquency and NPA ratios
Turnaround time (TAT) for loan processing and approvals
Qualifications & Skills:
Graduate/Postgraduate in Business Administration, Finance, or related field (MBA
preferred)
15 + years of experience in sales leadership in the banking/NBFC sector with a focus
on business or professional loans
Prior experience managing Area Sales Managers or large sales teams
Strong understanding of the Andhra Pradesh market and regional customer behavior
Strong analytical, team management, and interpersonal skills
Willingness to travel across the state regularly