| KRA (Accountabilities) (Max 1325 Characters) | Supporting Actions (Max 1325 Characters) | |
|---|---|---|
| KRA1 | Sales Planning and DSA Management | • Define and execute a plan for target achievement in conjunction with ASMABHFL, considering competitive forces and local trends • Scan the local market and competitor offerings on a periodic basis, and work closely with DSA network to tweak efforts accordingly • Constantly review DSA network for effectiveness and drive operational efficiencies to ensure active DSA relationships are working optimally to achieve business objectives Provide data for and compile periodic MIS reports for disbursements, profitability, DSA performance, NPAs, market expansion, etc.; also use insights to provide DSA partners feedback proactively |
| KRA2 | Customer Acquisition/ Engagement | • Identify local business growth opportunities, and refine DSA engagements accordingly • Work closely with DSA partners on identified prospects for relationship origination by deploying a partnership mindset and sharing product characteristics and USPs effectively to drive favorable closure and customer satisfaction • Communicate with in-process prospects and DSA partners to ensure clarity on transaction status and proactively drive for operational compliance to ensure timely approvals Deploy schemes to drive DSA engagement, sales and profitability, ensuring dual focus on sales expansion and cost optimization |
| KRA3 | Operational Effectiveness | • Track and ensure efficient DSA business processes/ operations across the Customer Lifecycle (Sourcing, Approval, Servicing, Collections) • Drive process efficiencies and faster TATs through interfacing with stakeholders across processes and functions (Risk, Operations, Sales Governance) Adopt improved processes and best practices in order to enhance operational effectiveness, productivity and overall business contribution of DSAs for ABHFL |
| KRA4 | Cross-Selling across ABC products | Drive DSA partner efforts as per Cross-Selling strategy agreed with ASMABHFL, interfacing with end customers/ prospects as required |
| KRA5 | Self-Development and Internal Stakeholder Management | • Stay up to date on market developments, DSA engagement practices/ innovations, negotiation and relationship building skills for enhanced customer acquisition and engagement efforts through the DSA channel • Attend relevant technical and behavioral trainings/ seminars and work on self-development initiatives Coordinate with internal stakeholders for smooth operations and alignment towards achievement of targets |
| KRA6 | Portfolio & Risk Management | • Track and ensure efficient DSA business processes/ operations across the Customer Lifecycle (Sourcing, Approval, Servicing, Collections) • Drive process efficiencies and faster TATs through interfacing with stakeholders across processes and functions (Risk, Operations, Sales Governance) Adopt improved processes and best practices in order to enhance operational effectiveness, productivity and overall business contribution of DSAs for ABHFL |
| KRA7 | Cross-Selling across ABC products | Drive DSA partner efforts as per Cross-Selling strategy agreed with ASMABHFL, interfacing with end customers/ prospects as required |
| KRA8 | Self-Development and Internal Stakeholder Management | • Stay up to date on market developments, DSA engagement practices/ innovations, negotiation and relationship building skills for enhanced customer acquisition and engagement efforts through the DSA channel • Attend relevant technical and behavioral trainings/ seminars and work on self-development initiatives Coordinate with internal stakeholders for smooth operations and alignment towards achievement of targets |
| KRA9 | Portfolio & Risk Management | • Work with the Risk, Operations and Sales Governance teams to ensure adherence to risk management and control mechanisms • Liaise proactively with DSA partners and end prospects/ customers for clarity on and adherence to risk management measures Compile and ensure systematic, accurate MIS on NPAs and credit trends, providing inputs on factors impacting portfolio quality |